Don’t post randomly – post with a plan! Marketing coach Latasha James breaks down building a winning social media content strategy from scratch. What you’ll learn: How to set clear goals (followers? engagement? sales), research your audience and competitors, pick your primary platforms, and then plan a content calendar that aligns with your brand voice. Latasha shares pro tips on maintaining consistency, using content themes, and analyzing your results to refine your strategy. Applications: This is like a blueprint for growing a following the smart way. Whether you’re managing a club’s social accounts or starting a personal channel, you’ll learn to strategize your posts (instead of winging it) – a skill that can lead to sustained audience growth and even opportunities in digital marketing. (YouTube – Latasha James channel)
