“Who are you talking to?” This short talk by communications expert Sola Abulu answers that question, revealing why knowing your audience is the key to any successful message. What you’ll learn: Using real examples, Sola explains how different audiences (students vs. parents, or casual gamers vs. serious esports fans) require different communication styles. You’ll learn how audience demographics and interests shape your tone, content, and outreach method. Why it’s important: Whether you’re promoting a club, streaming channel, or event, understanding your target audience helps you connect better – leading to stronger engagement, trust, and results. (Channel: Sola Abulu & Associates Learning)
